South Africa Tourism’s new social media campaign – ‘Come Home Bru’ – features a playful video, hosted by South African Comedian Robby Collins, that takes a comedic look at some of Australia’s boasts vs those of South Africa – including a comparison of our ‘long necks’ (bottle of beer) and theirs (giraffe), and poking fun at our Big 5 (think Big Banana, Big Merino) versus South Africa’s Big 5.
The good-natured campaign is aimed at reminding South African expats in OZ to come home, and bring their Aussie pals with them to see this amazing country for themselves, and the video is garnering plenty of views and comments after just one day – including a fun riposte from Tourism Australia who posted a laughing kangaroo!
“We have had an overwhelming response from the South African community in Australia sharing with us their reasons for missing their home country”, said Yana Shvarts, Acting Country Manager, Australasia, South African Tourism.
“Our aim … was to celebrate all the things that makes South Africa an amazing place to visit. To create nostalgia in expats, reminding them of the uniqueness, raw beauty and culture which makes their country a place worth visiting again, perhaps with a few Aussie mates this time.”