New Zealand is the third top inbound visitor market to NSW and in the year ended June 2017, the State welcomed 424,000 visitors from New Zealand who spent $479 million.
NSW Minister for Tourism and Major Events, Adam Marshall, says the new partnership between the State of NSW and Air New Zealand is an extension of the existing Memorandum of Understanding between the two parties, which has previously delivered strong results for the State’s visitor economy.
“Our partnership with Air New Zealand has already delivered six nationwide campaigns, contributing an incredible $29 million to the State’s visitor economy,” Mr Marshall said.
“Investment in airline partnerships is crucial to luring more international visitors to our Sydney shores and beyond to our fantastic rural and regional destinations.
“We want to ensure New Zealand continues to be one of our strongest inbound visitor markets so partnerships with key industry players, such as Air New Zealand, are pivotal to continuing NSW’s tourism growth story.”