Hammons Holdings, owner of Scenic World, has announced a leadership reshuffle following the company’s recent appointment as the concessionaire of tourism activities on the Sydney Harbour Bridge, and the acquisition of BridgeClimb. Scenic World’s Chief Operating Officer, Chris Zumwalt, has now been appointed as Chief Executive Officer of BridgeClimb from 1 October, 2018.
Chris will lead the implementation of the Hammons Holdings strategic direction, breathing new life into BridgeClimb and continuing to grow the world renowned attraction.
During his 10 years as COO, Chris has overseen unprecedented growth in visitation and revenue. Chris’s strengths in connecting strategy, experience and business outcomes have seen the retail, food and beverage business more than double during his tenure. His ability to grow individuals through mentoring and coaching has resulted in the personal and professional growth of his team and his leadership has been integral in developing Scenic World into a must-do attraction for both local and international visitors.
Further to Chris’s appointment, Scenic World’s Chief Marketing Officer Amanda Byrne has been appointed as Chief Experience Officer, with the expanded role to cover all marketing and operations functions at Scenic World. Amanda’s proven marketing experience has been instrumental in Scenic World’s success during her seven year tenure, resulting in a 25% increase in total visitation. She also played an instrumental role in developing the successful bid for the Sydney Harbour Bridge tourism activities concession.
Chris and Amanda will step into their new roles on 1 October 2018, when Hammons Holdings commences operations of BridgeClimb.