Intrepid Travel has announced that it will provide a full refund to moviegoers who see Al Gore’s new documentary An Inconvenient Sequel: Truth To Power in Australian cinemas this month.
The Melbourne-based adventure company’s offer to fully refund cinema tickets could cost Intrepid Travel thousands of dollars and hundreds of hours of staff time but the company is happy to wear the cost.
Recognised as a global leader in responsible travel, Intrepid’s co-Founder Darrell Wade had ‘an existential crisis’ when he realised the impact of the global tourism industry on the environment. Wade was one of the first Australians to undergo Al Gore’s Climate Project training and committed Intrepid Travel to a Carbon Management Plan. Intrepid has been a carbon-neutral business since 2010 that carbon-offsets trips on behalf of travellers. Since 2014 the company has also carbon-offset for sister brands Peregrine Adventures, Geckos Adventures, and Adventure Tours Australia.
“We are the lucky country. A nation of travellers, yet it appears many Australians have their ‘heads in the sand’ when it comes to climate change,” said Wade, Intrepid’s co-Founder and Executive Chair.
“Our finance team are going to hate me for doing this. Sea level and cinema ticket prices have both risen over the past ten years. We’re expecting to do hundreds of individual movie ticket refunds, so this is going to cost us big time – but if it inspires just a few people to ask inconvenient questions then it’s all worth it.
“As a travel company we see the environmental impacts first hand, at home on the Great Barrier Reef and in places like Antarctica. We want to preserve these amazing places for future generations and that’s why we think it’s so important that Aussies see this documentary.”
In fact, Intrepid Travel staff were obliged to post almost 1500 hand-written cheques around Australia ten years ago, when the company’s offer to refund moviegoers tickets to An Inconvenient Truth went ‘viral’.
The Aussie passport is among the world’s most powerful, opening the door to hundreds of countries and ABS data shows over 8 million Aussies head overseas each year. Yet, a study published in Global Environmental Change journal found that Australian’s were among the world’s biggest climate change sceptics.
The new film is particularly important for Australians to see, says Intrepid Travel co-Founder Darrell Wade, because it shows how close the world is to a renewable energy revolution while demonstrating the power of the people to influence governments and big businesses to create real change.
Al Gore’s award-winning original documentary brought climate change into the heart of popular culture and shocked Intrepid Travel in to taking action. A decade ago, the company not only launched the original refund scheme that would go on to encourage hundreds of sceptical Australians to see the film, Intrepid also started on the path towards becoming a carbon neutral business.
An Inconvenient Sequel follows former Vice President Al Gore in the lead up to the Paris Agreement as he influences international climate change policy through his belief that the perils of climate change can be overcome with human ingenuity and passion.
An Inconvenient Sequel: Truth To Power is in cinemas from Thursday 10 August. A decade on from the original ‘Inconvenient’ offer, all refunds will again be individually issued by Intrepid staff – but with money transferred online this time.
Moviegoers will need to visit www.intrepidtravel.com/au/ticket-refund and provide a copy of their movie ticket to be eligible for a refund. Full terms and conditions are outlined on the website.
*Full terms and conditions are outlined on the website.