Ahead of the launch of Air Canada’s new Melbourne-Vancouver service in June, the airline has come up with a novel idea to build momentum for the new service in the southern capital. Over the next eight weeks, Air Canada’s distinctive maple leaf logo will adorn a tram travelling along key routes covering the Melbourne CBD, St Kilda Beach, Swanston Street, Southbank, Prahran and Chapel Street.
“Melbourne boasts the world’s largest urban tramway network, with more than 200 million passengers each year,” said Vic Naughton, Air Canada General Manager Australia and New Zealand.
“That presents an extraordinary opportunity to remind Melbournians of Air Canada’s newest route, but it also sends the message that we are forging a genuine connection between two of the world’s greatest cities.”
The new Melbourne-Vancouver service will operate three times a week from 3 June, 2018 on the airline’s state-of-the-art Boeing 787 Dreamliner aircraft.
Members of the airline’s Australian commercial team also took part in an agency blitz this week, visiting key agents across Melbourne to thank them for their exceptional support for the new Vancouver service.
Air Canada is also spruiking its new Vancouver service via radio advertising and on digital billboards across Melbourne.
IMAGE: Air Canada team with Melbourne Tram