The National Service of Tourism of Chile (SERNATUR) has appointed GTI Tourism to drive its sales, marketing and PR activities in Australia, effective immediately.
GTI Tourism will focus on trade engagement, consumer marketing and public relations to generate year-round interest and demand for holidays to Chile amongst Australians. The targeted strategy will also aim to increase length of stay and spend of Australian visitors, and overall position Chile as a standalone destination.
“We have ambitious goals to grow our inbound tourism numbers and we believe the Australian market is an important part of achieving this,” said SERNATUR, trade and press manager, Adrien Champagnat.
“Australians are prioritising international travel and have a thirst for the type of adventurous, nature-based holidays Chile has to offer. With air capacity continually increasing, there has never been a better time for Australians to visit.”