Visit California has appointed a new board of industry representatives – the California Advisory Board – to assist with local marketing efforts and retain its position as one of the leading tourism marketing organisations represented in Australia and New Zealand.
The new board members from tourism, marketing and communications sectors, were selected for the instrumental role they occupy in the Australian travel and media industries and for their unique and expert perspective within the tourism marketing space.
The 2017 California Advisory Board members are:
• Wadad Moore, Partner Marketing Manager – Qantas
• Amanda Bolger, Senior Manager, PR and Publicity – Qantas
• Gregory Lording, Group General Manager of Wholesale – Helloworld
• Jenny Hosie, Director of Integration – Seven West Media
• Craig Gibbons, Regional Director Australia & New Zealand – LATCB & LAX Airport
• Sue Bennett, Editorial Director; Life Media & Events – Fairfax Media
• Megan Smith, Head of Consumer PR – Expedia.com.au
California Advisory Board members will meet three times annually to formulate strategies focused on strengthening the California brand and increasing visitation.
The first California Advisory Board meeting was held in Sydney on 21 March, attended by Visit California head office representatives including Lynn Carpenter, Vice President of Marketing, Leona Reed, Associate Vice President of Global Marketing and Jennifer Montero, Director of Americas and Australia.
(Back row L-R): Leona Reed (Associate Vice President of Global Marketing Visit California), Craig Gibbons (Regional Director Australia & New Zealand – Los Angeles Travel and Convention Board & LAX Airport), Jenny Hosie (Director of Integration – Seven West Media), Lynn Carpenter (Vice President of Marketing Visit California), Jo Palmer (Managing Director, Gate 7), Jennifer Montero (Director of Americas and Australia Visit California), Kristy Meudell (Account Director Visit California)
(Front row seated L-R): Megan Smith (Head of Consumer PR – Expedia.com.au), Sue Bennett (Editorial Director; Life Media & Events – Fairfax Media), Amanda Bolger (Senior Manager, PR and Publicity – Qantas) , Gregory Lording (Group General Manager of Wholesale – Helloworld)