The San Diego Tourism Authority (SDTA) has appointed Jennifer Davies to the newly-created role of Director of Cultural Tourism, Balboa Park.
In her new role, Davies will oversee the SDTA’s Balboa Park-focused cultural tourism initiatives, working to promote Balboa Park as a nationally-recognised cultural icon and generate travel to the San Diego region.
“Balboa Park is one of San Diego’s greatest assets, but awareness of the park’s incredible offerings is still relatively low among visitors,” said SDTA President and CEO Joe Terzi. “Jennifer brings with her great marketing acumen and a passion for Balboa Park, as well as San Diego’s greater arts and culture community, and we are excited to have her join the SDTA’s team to raise the park’s profile both nationally and internationally.”
While this role is a new position within the Tourism Authority, the SDTA has undertaken a number of efforts over the years to promote both Balboa Park and overall cultural tourism to the destination, including multiple years partnering with the City of San Diego Commission for Arts and Culture to develop cultural tourism-specific marketing campaigns.