A converted warehouse space in Rosebery (The Studio) was transformed into a little slice of Portland, Oregon on Wednesday night when guests gathered in Sydney to meet and greet a contingent of eight delegates, representing Travel Oregon and Travel Portland, here for their annual sales mission with trade and industry.
Guests were introduced to a virtual travel experience on ‘the streets of Portland’, [watch video here] created by artists, tattooists (of the temporary kind!), donut makers, baristas, and t-shirt printers. Drinks provided by Portland distillery – Aviation Gin, Kombucha Wonder Drink and Pinot Gris and Pinot Noir from Oregon’s Willamette Valley – were served with an Oregon-inspired menu including Rogue Cheeses from Southern Oregon’s Rogue River Valley, and Red Duck hot sauces.
Street Artist, Dallas Clark, from Work-Shop, a creative space in Sydney’s inner city Redfern, crafted a live street art-style mural throughout the event capturing the essence of Portland, while guests created their own piece of Oregon with an interactive painting class. Work-Shop will take its creative concept studios based across Australia to the city of Portland in the near future.
Oregon’s year round skiing and outdoor lifestyle was also on show with representation from Mt Hood which is located 90 minutes from Portland and is home to three of the state’s popular ski resorts – Timberline, Mt Hood Meadows and Ski Bowl.
“We wanted guests to live and breathe the Portland and Oregon experience to complement our product training sessions and further engage the trade and industry we’ve been meeting with this week,” said Heather Anderson International Tourism Manager, Travel Portland.
The Oregon delegates held B2B meetings and product training sessions with key travel agents while in the country and, in Melbourne, also hosted a VIP dinner with 30 travel trade partners at Roxborough restaurant in St Kilda, chosen for its Portland-esque vibe and cuisine.
“We are excited to see the growing number of Australian travellers to Portland and Oregon and look forward to capitalising on the US being the number one long haul travel destination for Australians,” said Petra Hackworth, Travel Oregon Vice President Global Sales.
The trip to Oceania also included Auckland where similar training sessions and a makers event took place.
Travel Portland and Travel Oregon delegates to Australia
- Petra Hackworth – Travel Oregon, Vice President Global Sales
- Ajay Date – Travel Portland, Vice President of Marketing
- Lisa Itel – Travel Oregon, Global Sales Manager
- Heather Anderson – Travel Portland, International Tourism Manager
- Aaron Liersemann – Mt Hood Territory, Tourism Development
- Al Munguia – Jupiter Hotel Portland, General Manager
- David Penilton – America Hub World Tours
- Jennifer Morkert – Elizabeth Oceanfront Suites, Oregon Coast