Sydney-based tourism marketing agency, Gate 7, has successfully retained the account to deliver all Australian and New Zealand marketing activity for Brand USA, the national marketing organisation for the United States, following a ‘competitive pitching process’.
Additionally, Gate 7 has added Philadelphia Convention & Visitors Bureau to its roster of retainer clients, and will be working with Travel South, Choose Chicago and Tennessee Tourism & Memphis Travel on a range of projects.
Jo Palmer, Managing Director of Gate 7, said that Australia and New Zealand, combined, make for one of the top international market sets for US inbound long haul visitation.
“The opportunity to promote the depth and breadth of America since launching Brand USA in Australia and New Zealand five years ago has been incredible,” said Palmer.
“Our goal of transforming the perception of the U.S. from ‘the holiday of a lifetime’ to the understanding of the U.S. as representing a ‘lifetime of holidays’ is progressing well. We are excited to continue developing the interest and diverse visitation from this market into the future.”