The inaugural Millennial 20/20 Sydney program has been announced for November 2017. Part of a global summit which explores how the millennial mindset is shaping the next generation of business, the Sydney event follows successful events in London, New York and Singapore and will run from 14-15 November 2017 at Carriageworks, Sydney.
Over 120 speakers will come together for two days of in-depth talks and demos about how the millennial mindset is transforming business across finance, innovation, marketing and advertising, retail, travel, hospitality and lifestyle, food and beverage, e-commerce, and fashion and beauty.
Millennial 20/20 Sydney will uncover the spending habits and ethics that drive the economic power of the millennial generation, and how the modern mindset is impacting every generation of consumer, and has already confirmed speakers from CommBank, Facebook, Telstra, AirBnB, and eBay.
If you want the edge on pitching travel to millennials the summit promises to delve into more than just the millennial consumer eating smashed avocado for breakfast. Delegates will hear from Australian business leaders on how the millennial mindset, created by modern technology, global events and the 24-hour news cycle, impacts the human behaviour behind every generation from baby boomers to Gen Z.
“Millennials are driven by authenticity, connection, creativity, trust, convenience and digitalisation – this will forever change how businesses attract and engage with their consumers,” said Lauren Greschner, Event Head, Millennial 20/20 Sydney, Hannover Fairs Australia.
“Unlimited data means millennials are the most understood generation in history, but understanding how to use the data for tangible business ideas that speak to consumers is the challenge that faces companies around Australia, and the world.”
IMAGE: Lauren Greschner