It’s hit, and passed, the magic 500 million reviews and opinions milestone, and TripAdvisor says the company’s rapid growth means it now receives 290 pieces of content every minute, every day.
“TripAdvisor revolutionised the industry 17 years ago when it created a platform for travellers to share unbiased reviews of their first-hand experiences with the world,” said Janice Lee Fang, TripAdvisor’s Communications Director for Asia Pacific.
“With the millions of reviews on TripAdvisor that travellers can turn to for advice, Australian travellers can make more informed decisions that they can feel confident about when planning and booking their holidays, whilst local businesses can concurrently utilise the valuable feedback they get to improve their offerings and grow.”
To celebrate, TripAdvisor has provided a few fun facts:
Most Reviewed Hotel, Restaurant and Attraction on TripAdvisor
Most reviewed tourist attraction in Australia: Sydney Harbour has more than 16,000 traveller reviews
Most reviewed hotel in Australia: Amora Hotel Jamison Sydney has more than 7,500 traveller reviews
Most reviewed restaurant in Australia: Chin Chin in Melbourne has more than 3,000 traveller reviews
Most reviewed tourist attraction in the world: The Basilica of the Sagrada Familia in Barcelona, Spain has more than 107,000 traveller reviews
Most reviewed hotel in the world: The Luxor Las Vegas in Las Vegas, Nevada has more than 28,000 traveller reviews
Most reviewed restaurant in the world: Pasteis de Belem in Lisbon, Portugal has more than 25,000 traveller reviews
TripAdvisor says the integrity of its reviews and opinions remains high because the company uses cutting-edge technology and investigation methods to ensure consumers continue to find reviews as accurate and helpful in determining the quality of their total trip experience.
For an in-depth look at TripAdvisor’s methods, watch this recently released film that illustrates how the company ensures content quality.
Top Tips to Make Your Review Helpful to Other Travellers
- Cover the five Ws: The review already says where you are. Remember to add who you were with, what you did, ate and experienced, when you were there and why you would recommend someone should or should not go
- Highlight relevant facts: Whether you review a hotel, restaurant or attraction, people want an overview: How was the service? Is it centrally located or near major sights? What’s the ambiance like or condition it’s in?
- Add a helpful tip: What do others need to know to have a better experience? Is there a specific room, special amenity or something off the menu you would recommend? Are there off peak times you would recommend them going or how to avoid queueing for a long time?
- Photos go a long way: Bring your review to life with photos. Photos help travellers understand the experience, whether it is of a hotel room, an incredible view or of an amazing dish. Photos of dishes also help other users decide on what they might want to try!
- Review as soon as you can: One-third of people surveyed by TripAdvisor say they’d rather read about a recent experience