Emirates has launched a new $15 million advertising campaign – with the soundtrack of Queen’s hit ‘Don’t Stop Me Now’, after a ‘scientific study’ found the song to to be the most uplifting or “feelgood” tune on the UK charts in the past 50 years.
The ad uses seamless transitions between the airline’s key destinations and Emirates’ onboard features, and culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai – ‘Emirates brings the world together through Dubai.’
“At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves. They want to be inspired, to discover, and to have fun. That is why we chose to use the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of travel,” said Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand.