We’re only three months into the new year but already Travel Counsellors has seen a significant increase in sales through destination management companies (DMCs), with the company’s Travel Counsellors making over 1,200 bespoke bookings with DMCs in 2017, compared to 400 in 2016.
The company believes the increase in popularity of using DMCs (YoY 2016-2017 shows revenue up 90% already in this area of business) reflects the continued demand for bespoke, tailor-made travel, with its in-house booking system accounting for nearly 40% of sales.
UK CCO Kirsten Hughes has announced further partnerships with DMCs in North America, Greece and Cuba, as the company continues to expand the number of DMC suppliers.
“Our Travel Counsellors build their businesses through delivering a truly bespoke and personal service to their customers, and the service that a DMC provides parallels this. Our Travel Counsellors have direct relationships with our DMCs on the ground around the world and know that their customers will always be looked after in a personal way, and will be on hand should anything happen while the customer is away. The Travel Counsellor is booking what is right for the customer, is in control of that booking by working directly with experts on the ground and is also in control of the margin they make,” she said.
This month Travel Counsellors launched its inaugural DMC Takeover Day to hear directly from six of its largest DMC partners about the product and service they offer. The day also included a special broadcast from the company’s in-house TV studio to enable over 1,600 Travel Counsellors globally to engage in the conversation.
“As a business we are committed to investing in the technology and talent to enable our Travel Counsellors to reflect care in everything they do, which includes the product they sell and systems they use to do this. We are constantly developing and improving Phenix, having invested $2.8million in the system over the past 12 months, and have plans to further increase the support and destination knowledge in our commercial team too,” said Hughes.
IMAGE: Travel Counsellors UK CCO Kirsten Hughes