Cruise Lines International Association (CLIA) Australasia is encouraging Australian and New Zealand travel agents to become a member, and reap the rewards of being a cruise-accredited agent while the local industry is booming.
CLIA membership also allows agents to include the globally-recognised CLIA logo on marketing material, helping differentiate them from non-accredited agents.
“Australia and New Zealand are world leaders when it comes to cruise and we encourage anyone who wants to be part of this exciting, fast-growing sector to join CLIA. As part of an established global association, we are in a great position to work with cruise lines and industry partners to provide our members with invaluable benefits, tools and resources to help them prosper and earn a bigger slice of the booming cruise industry,” said CLIA Australasia and Asia Managing Director Joel Katz.
As the regional arm of a global cruise association, CLIA Australasia offers its members a world of expertise and support as well as benefits including:
• CLIA’S ONLINE LEARNING ACADEMY: Agents can learn everything they need to know about selling cruise from enhancing their knowledge of the various cruise segments and categories, to learning about worldwide destinations, while acquiring the skills to upsell, cross-sell and the all-important ability to match clients to the right cruise.
• CLIA’S NEW MEMBERS HUB: Members can explore 12 new features to assist in their day to day engagement with the industry, including a ship inspection listing, webinar library, Ship Fact Finder, Sales Guides, Trade Promotions, Social Media feeds, and much more. A host of information, resources and tools representing all cruise lines in one convenient location.
• CLIA’S COMPREHENSIVE RESOURCE LIBRARY: If agents want to find out what electrical socket a ship has, or whether a ship has a guest laundry or want to know the distance between the cruise port and the centre of town? CLIA Australasia’s exclusive Resource Library can help answer even the trickiest questions.
• CLIA’S ONLINE TRAVEL AGENT SEARCH: When consumers are considering their next cruise and want to book with an expert, they use CLIA Australasia’s online search to find their closest accredited agent.
Members also receive discounted tickets to CLIA Australasia’s Cruise360 conference and industry awards dinner, an Embarc ID providing instant industry recognition anywhere in the world, and access to CLIA’s Global Plan a Cruise Month campaign to receive exclusive deals and promotional materials which provide a great marketing platform for agents to leverage cruise campaigns and boost sales.
In an added bonus, members also receive complimentary membership of Breakaway Travelclub, giving them access to an extensive range of discounted travel products. As part of a partnership with Where to Enjoy, CLIA members also receive discounts on a wide range of everyday consumer brands.