Scenic Group has appointed Anthony Laver as Group General Manager, Sales and Marketing for the Scenic Group in Australia/Asia Pacific region, commencing 18 October 2017 and based in the Scenic Group Sydney office.
Laver joins Scenic from Destination New South Wales, where he spent the past eight years as General Manager Marketing, responsible for creating the strategic marketing plans to grow the NSW overnight visitor economy, and overseeing a team of more than 40 people who implemented the programs for more than 140 annual events and integrated campaigns.
Prior to his role at Destination NSW, Anthony was the Director of Olympic Marketing for Volkswagen Group China, based in Beijing, he held the position of GM, Olympic Marketing / Brand Alliance for Westfield Group, and was the Director of Marketing, Asia Pacific for Warner Bros Consumer Products (a division of Time Warner).
“Anthony is a skilled and dedicated leader with a great passion for digital marketing. As we prepare to launch our first ocean ship, Scenic Eclipse in August next year, his extensive domestic and international experience in the travel, major events, retail and entertainment industry will be of immense benefit to Scenic as we look to further enhance and expand our presence globally,” said Scenic Founder and Chairman Glen Moroney.
The Anthony Laver said it was an exciting time to be joining the organisation as it continues to expand globally. “Scenic is recognised by the travel industry as a leader and innovator in the Luxury Cruise and Tour segment, offering high quality experiences and fully inclusive travel packages around the world. The launch of Scenic Eclipse in 2018 will offer unprecedented voyages of discovery and wonder that will set the industry benchmark for luxury experiences. I look forward to joining the professional team at Scenic Group”.