In recognition of a great year in the USA in 2016, DriveAway Holidays senior management attended the Visit USA Sydney event last week to seek out further opportunities to develop partnering relationships with various tourism offices throughout the USA.
Marketing partnerships manager Ashleigh Robinson said it was important to take advantage of events such as these to meet face-to-face with influential colleagues within the travel industry.
“The USA is a very important market for us at DriveAway Holidays, not only have we seen a greater demand for motorhomes, we have also seen similar positive figures recorded across the year for car rentals with the average length of rental being seven days for both motorhomes and car hire.”
The most recent figures from 2016 show growth of more than 10 percent in motorhome hire in the USA by Australian travellers over the last 12 months, with heaviest usage between April and September. However, the figures for October to December are only slightly lower than the summer months and even winter use has shown an increase.
Image: Celebrity Richard Reid with DriveAway Holidays BDM Blake Wiggins