InterContinental Hotels & Resorts has unveiled the evolution of its Stories of the InterContinental Life global campaign with the launch of the film: “Sophistication: A Sensory Experience”.
Featuring Takanori Nakamura, internationally acclaimed gastronomic connoisseur and Academy Chair, Japan, of The World’s Best Restaurants Academy, the film travels with Nakamura exploring Singapore’s colourful and thriving culinary culture, savouring modern inventive dishes from the city’s finest Michelin star restaurants, and enjoying authentic experiences at iconic hawker hotspots.
“Food, to me, is a kind of storyteller. It tells its own stories of nature, culture or history. Anyone can cook something delicious, but what makes it stand out are the dedication to details, the originality of the dish and the chef’s passion. These are equally important, for fine dining and local cuisine in hawker centres,” says Nakamura.
Launched in Japan, the Middle East, Singapore and Australia, InterContinental says Nakamura’s journey highlights the philosophy of modern sophisticated living that its Club InterContinental embodies.
“Modern content and immersive personal story- telling enables us to create deeper emotional connections with our existing and potential guests. Working with someone who is so passionate about the exceptional craft and detail of gastronomy is perfect given how focused we are on all of our guests being able to explore and enjoy something truly special,” said Bruce Ryde, the Group’s Head of Luxury & Lifestyle, Brand Marketing – Asia, Middle East & Africa.
The brand will also introduce “The Psychology of Luxury”, an in-depth survey that seeks to uncover the impact of sophisticated luxury experiences on travellers’ emotional wellness. As part of the survey, guests will answer questions that investigate what makes them happy, confident and secure within a luxury experience, such as dining, service and experience.
To discover more stories visit life.intercontinental.com/sg/