The luxury lake front The Rees Hotel Queenstown, on New Zealand’s South Island, has been honoured with a Qualmark Gold Award, the top seal of approval by the rating system known as “New Zealand tourism’s official mark of quality”.
Revised Qualmark criteria includes ‘sustainable tourism practices’ focused on the economic, environmental, people, and health & safety aspects of tourism businesses. The Rees was recognised, in particular, for its excellence in customer service initiatives and customer satisfaction levels.
Zeroing in on the social responsibility aspect is “really, really important” to The Rees General Manager, Mark Rose. He swears by the success of taking an ‘old school’ values-based approach to business.
“We are always talking about how to make things better for those around us. We look after our guests, our people, our community, our environment and our Board is always looking at ways to invest with this mind-set.” he says.
“Taking the guest seriously” and attracting consistent outstanding reviews, including a top global ranking out of 2500 hotels in 87 countries, met Qualmark’s benchmark of excellence according to report comments.
“All the measurements Qualmark do are in all the areas we collectively strive to improve daily. It’s always good seeing the hotel through someone else’s eyes. The report process offers very constructive terms of reference for an independent operator like us so you know where you stand,” Rose says.