Luxury travel operator Belmond has launched a new concept in luxury rail travel with the unveiling of ‘Art in Motion’, a rolling canvas commissioned to adorn the carriages of the Eastern & Oriental Express. Singapore-based street artist Rajesh Kumar has been commissioned to create the art work, which will remain on the train until 28 April 2017.
Giving new meaning to ‘Art in Motion’, Belmond has worked with creative experts to curate a fully sensory experience that includes collaborating with leading mixologists ‘Cocktail Professor’ on an innovative new cocktail menu, and world-class DJ & music producer, Mr Has, for a contemporary soundscape as well as introducing a relaxed dress code of ‘tropical elegance’.
Arnaud Champenois, SVP brand & marketing said “Eastern & Oriental Express is an icon of luxury travel in Asia; the colonial carriages have always evoked the spirit of the golden age of travel and today, as we look to our future heritage, we are revealing a contemporary new look and feel in partnership with some of Asia’s leading creative talent.”
Emerging artist Rajesh Kumar will create the one of a kind artwork – The Koi Pond, which depicts the joy of travel, movement and the coming together of friends and family.
“The Koi Pond has always been something I have been fascinated about. Throughout my journey, it had made me feel like a koi fish in a pond. The colours and vibrancy of the fish and the water that displays emotions in many and felt it would beautifully represent Eastern & Oriental Express in aspects of luxurious travels.”
The new cocktail menu takes guests on a sensory journey along the train’s route. Combining modern techniques with classic cocktail etiquette and imaginative presentation, new signature cocktails include ‘Mist of the rice paddies’ created to evoke the aroma of the mist at sunrise over the paddy fields during harvest, and ‘Malay Jungle’ using fresh natural botanicals for a green, fresh and full of life and healthy drink.
Music is essential to creating the right atmosphere and so Belmond has collaborated with producer and DJ Mr Has to curate a soundscape that sets a timeless pace and tone for the train – combining live recordings of cool jazz with uplifting future classics and deep grooves. Singapore-based Mr Has is an award-winning music DJ and champion of electric sound – the creative brief for Eastern & Oriental Express is to bring this contemporary sound into a classical environment inspiring an atmosphere of modern nostalgia.
Eastern & Oriental Express travels between Singapore and Bangkok on 2 and 3 night journeys from January to April and September to December carrying up to 82 passengers in all en-suite cabins.