The Japan National Tourism Organisation (JNTO) hosted a media event in Sydney at Sake Restaurant and Bar in the Rocks to showcase Japan as a top culinary travel destination. The event was attended by around 60 people including Australian media and local food personalities.
The event was a celebration of Japanese cuisine and featured a taiko Japanese drumming performance, Japanese inspired catering and to top it all off attendees were able to experience Japanese whisky and sake tasting throughout the night.
Guests were also given copies of JNTO’s EAT JAPAN, a brand new culinary guide highlighting the country’s top food destinations and experiences.
Guests were welcomed by Ms. Kana Wakabayashi, Executive Director of JNTO Sydney Office, and Ms. Toni Fan, Media and Marketing Assistant Manager, who gave a brief presentation about what it is like to experience local Japanese cuisine.
MC Adam Liaw talked about his personal experiences living and eating in Japan, with a special focus on regional areas outside of the well-known cities of Tokyo and Osaka.
Here are Adam’s Top Tips for dining in Japan:
- Don’t plan too far ahead. Book a restaurant every second day, and leave time to be spontaneous.
- Do your research, learn about Japanese food before you go (download a copy of JNTO’s EAT JAPAN!)
- Order things you wouldn’t normally order. It will be different to what you’ve tried in Australia anyway. Try buttered potato in Hokkaido – and order a pumpkin dish so you can taste difference between Japanese and Australian-grown pumpkins.
- Don’t worry too much about getting etiquette right, but avoid sticking chopsticks into your rice, and definitely don’t wear perfume to a restaurant.
- There is no such thing as the best ramen in Tokyo – it’s all good.
For more information on travel to Japan, visit www.jnto.org.au.