Did you know this week is National Recycling Week? (13-19 November 2017)
Qantas has put its corporate weight behind the Simply Cups program run by the Australian environmental solutions company, Closed Loop, calling on small businesses to join the challenge of recycling coffee cups by rewarding them with Qantas Points.
The Simply Cups specialised program objective is to recycle 100 million takeaway coffee cups per year and, since launching in May 2017, has attracted great interest from individuals and corporations.
The partnership with Qantas Business Rewards gives members the opportunity to earn points when they purchase and collect coffee cups to be recycled in Australia’s first dedicated coffee cup recycling facility. Currently there is no recycling facility in Australia that can recycle coffee cups that most Australians are using because the paperboard cups have a plastic lining to prevent leakage. Simply Cups has fostered a new technology to separate the plastic liner from the paperboard outer cups and will be commissioning a recycling facility early next year. This will allow each of the materials to be recycled into various recycled paper and plastic goods.
Members of Qantas Business Rewards can earn points and support recycling in three ways:
- 1 Qantas Point for every 2 Simply Cups branded (or co-branded) coffee cups purchased
- 1 Qantas Point for any 2 coffee cups collected and recycled (where available) by Simply Cups
- 1,000 Qantas Points for each Simply Cups collection container purchased
Head of Qantas Business Rewards Eric Jelinek said recycling is a national challenge, but the scale of small businesses across Australia means they could make a huge difference.
“We’ve got a network of 175,000 companies within our Qantas Business Rewards program and as an advocate of recycling and the work that Simply Cups is doing, we are excited to help our members get involved and reward them for doing so as an added incentive,.
“This is a fantastic opportunity for Australian small businesses to make a change and take action to help keep coffee cups out of landfill and earn more Qantas Points at the same time.”