A new partnership between Qantas, Singapore Tourism Board (STB) and Changi Airport Group (CAG) will create a S$5 million (approx AUD $5 million) fund to promote Singapore as a destination, and a connecting gateway to Asia, Europe and Australia.
With the return of Qantas’ Sydney-London services via Singapore from 25 March, the three-year tripartite Memorandum of Understanding (MOU) will see all parties work together on a series of joint marketing campaigns in Australia, the United Kingdom and Southeast Asia to promote travel on Qantas services via Singapore.
Qantas Group CEO Mr Alan Joyce said the partnership is aimed at boosting the number of people travelling through Singapore from key markets in Australia and the UK.
“Singapore is Qantas’ largest hub outside of Australia, carrying more than 20 per cent of our wide body fleet. It is a cornerstone city in our international network strategy and plays an important role in our ability to respond to the incredible growth we are seeing in travellers from Asia.
“The deal will allow Qantas to better leverage our powerful partner network in the region, which includes three Jetstar branded carriers that connect to our flights through Changi, providing more destinations for more customers.”
STB’s Chief Executive Mr Lionel Yeo said that the partnership presents an opportunity to drive more visitor arrivals to Singapore and raise its profile as a quality destination.
“Australia and the UK have always been important source markets for Singapore, ranking 5th and 12th respectively in 2017. The addition of more Qantas services, especially the return of the iconic Kangaroo Route, is set to draw even more visitors from the two countries.”
IMAGE: Qantas @ Changi Airport/James Morgan