Already four times as many New Zealand agents have signed up to attend Cruise360 this year as attended the last event and our Kiwi counterparts will make up around 10 per cent of all of this year’s conference delegates.
CLIA’s recently released 2016 Source Market Report revealed that more than 90,000 New Zealanders – or around 2 per cent of the population – enjoyed cruise holidays in 2016. That figure was up 36 per cent on 2015 – making the country one of the world’s top performing markets.
Given that level of consumer demand, the opportunity to attend Cruise360 and secure fresh insights and understanding is attracting agents from all over New Zealand.
“The exceptionally strong demand for this year’s Cruise360 reflects the enthusiasm from travel agents around the region for the event’s fresh format which promises innovative learning and information experiences,” said Joel Katz, Managing Director CLIA Australasia.
“New Zealand agent CLIA membership has grown strongly over the last 12 months which signals the growing maturity of the sector. We are also working with members across New Zealand to continue to grow our value proposition. Our exclusive members-only site includes a ship-finder plus database, listings of upcoming ship inspections and events, sales guides and digital brochures. With the increased engagement that we are witnessing now from the large group of NZ agents already signed up to attend Cruise360 we expect to see the market continue to strengthen and prosper,” he added.
Acknowledged as the southern hemisphere’s biggest cruise conference, Cruise360, docks in Sydney on Friday 25th August and features global industry leaders, interactive panel discussions, and specialist breakout sessions, in tandem with a dynamic trade show bringing together the best of the best in global cruising.
The event provides a one-stop opportunity to secure deep and valuable insights about trends and opportunities in cruising that will help agents delight their customers and grow sales.
In addition a choice of four Masterclasses is scheduled for Cruise360 delivering valuable insights for attending travel agents. Masterclasses exploring river cruising, driving loyalty, selling up (luxury and expedition), and advice on how to maximise the benefits of Plan a Cruise Month are all securing significant interest.
For more information and ticket sales visit: cruising.org.au
Agents attending Cruise360 will also accrue 40 points towards their accreditation.