Showing another face of Hong Kong, the Hong Kong Tourism Board (HKTB) has launched its latest campaign – Hong Kong’s Great Outdoors – aimed at encouraging Aussies to don their active gear and set out to explore a more organic side of the city, one that is far removed from its buzzing urban centre.
HKTB regional director Australia, New Zealand and South Pacific, Andrew Clark said Aussies have always held a strong affection for Hong Kong but they often get caught up in the buzz and don’t explore beyond the central areas.
“We really wanted to show how much more there is on offer in Hong Kong and also how easy it is to reach. Just a taxi or MTR ride away, the green rolling hills, quaint beaches and scenic villages quickly replace the bustling urban areas. It’s a great day out for couples, friends or families.”
To show visitors just what they are missing out on, the HKTB has recruited a handful of local photographers, including:
- Landscape photographer and a Hong Kong National Geographic 2013 photography winner, Will Cho
- Veteran outdoor sports photographer, Elvis Mo
- Nature Conservancy 2017 photography winner, Jessica Li
- Renowned photographer, Romain Jacquet Lagreze, best-known for his “Vertical Horizon” photo series, showcasing the geometric lines of Hong Kong
… to capture Hong Kong’s off-the-radar landscapes through the lens. The results are featured in HKTB’s newly published guidebook “Your Guide to Hiking & Cycling in Hong Kong”. The guidebook is available from visitor centres around the city, or as an e-version, and is divided into three different themes: Hiking in Heritage; Picture-Perfect Vistas; and Geological Wonders, with each section detailing suggested trails, along with the estimated time required and difficulty levels.
Visitors are free to escape the hustle and bustle of the city at their own leisure and discover the surrounding beauty whether it be spectacular cityscapes; remote beaches; rustic villages; serene islands; or historical and cultural landmarks. The guidebook also features cycling trails for those who are keen to explore at a slightly faster speed.