A new agreement between Qantas and Alibaba Group’s online travel service platform, Fliggy, now allows customers to book Qantas flights directly on the site.
Fliggy is a major direct sales platform for airlines targeting the China market, with more than 20 international carriers running online booking stores, called Fliggy flagship stores, on the platform. Currently around 75 percent of Alibaba Group’s users are aged 35 years and younger.
Qantas International CEO Gareth Evans and Fliggy Vice President Jerry Hu have signed a Memorandum of Understanding (MOU) to establish a strategic relationship. Mr Evans said a partnership with Fliggy makes it easier for a large number of potential customers to purchase Qantas flights.
“With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and online sites to research and purchase travel.
“Australia is one of the top destinations on the wishlist for many Chinese travellers, and following the launch of our direct service from Beijing to Australia in January, we now have the Qantas Group’s largest ever network in Greater China.