London’s world famous black cabs have been wrapped in iconic Australian images as part of Tourism Australia’s campaign to attract more British visitors down under for the Gold Coast 2018 Commonwealth Games.
The campaign kicked off in London on Monday to coincide with the launch of the Queen’s Baton Relay as it begins its journey through 70 countries and territories before it arrives on the Gold Coast for the 2018 Commonwealth Games.
More than 50 London cabs will be wrapped in Australian images that encourage Brits to swap the cold for Gold in 2018. The Evening Standard newspaper, which is distributed to almost one million Londoners, will also be wrapped in Australian images. The cover wrap showcases Surfers Paradise, Burleigh Heads, Mount Tamborine and the Gold Coast hinterland.
Image: Minister for Trade, Tourism and Investment, The Hon Steven Ciobo MP