At last month’s 2017 Australian Cruise Association Conference, Tammy Marshall, Founder and Managing Director of The B Hive, delivered a keynote presentation “Designing for Tomorrow” that called for greater collaboration across both the cruise sector and the Travel and Tourism industry.
Now The B Hive has released a white paper – “COLLABORATION IN THE TRAVEL & TOURISM INDUSTRY – The need for greater collaboration to sustain future growth.”
“Collaboration is the next big thing. It’s already happening around the world … and with great success. And considering Australia’s poor track record in this area, Australia as well as the Travel & Tourism industry, really need to get on board now to ensure they don’t miss the boat,” Marshall said.
“There are many gains to be had from collaborative working practices not the least in productivity and creativity. Collaboration offers the opportunity to lift your game, to enhance your customer knowledge, minimise the risk of being left behind and create a situation where everyone’s a winner. But, businesses need to be cognisant that collaboration like most things has its own challenges.
“There’s certainly a few things businesses can be doing or watching out for along the way to ensure any hurdles are overcome. The need for a shift in the mindset for collaboration, strong infrastructure, seamless guest experiences and a “Go big or go home” attitude can’t be underestimated if you’re really out to make an impact.”
“There’s no doubt that greater collaboration is a necessity to sustain future growth. And, if you think today is scary, tomorrow is even more of a rollercoaster … so buckle up and hold on.”
Download The B Hive’s Collaboration in the Travel & Tourism Industry White Paper
TOP IMAGE: Tammy Marshall, The B Hive