More hard proof that sustainability is a key driver of travel as we move into 2018, Travel Counsellors has announced it is teaming up with sustainable tourism charity, the Travel Foundation, to launch a partnership that will put sustainable tourism firmly on the map for its franchisees and customers, across its seven operating countries.
The Travel Foundation will support Travel Counsellors with identifying and embedding sustainable practices across its operations, connecting the organisation and its customers with the charity’s global programme of destination projects, research and advocacy work. Travel Counsellors donations will support the Travel Foundation’s worldwide research and destination projects, which aim to measure and manage the impacts of tourism, and test and demonstrate new ways of thinking.
Travel Counsellors CEO Steve Byrne said: “We are a business that puts people at its heart and that includes how we support our people, customers and our wider communities, both in which we live and in which we send our customers to every day. As a fast-growing travel business, it’s our duty to make sure this is done in a responsible way – the partnership with the Travel Foundation will help to ensure our only impact is a positive one.”
Fred van Eijk, Travel Counsellors MD Australia says sustainable travel is “… something we know our global network of Travel Counsellors franchisees and their customers really care about too. Sustainable travel is related with more authentic travel experiences, visiting unspoilt places, which is truly reflective of our focus on providing this type of experiential travel to our customers.”