Wendy Wu Tours has appointed Steve Richards as General Manager for the Australian business. Richards, who will be based in Sydney, joins the Wendy Wu Tours team with 16 years experience in the industry, most recently as Head of Commercial at Best Western Australasia. In this role, Richards spearheaded the commercial strategy, doubling the size of the business within three years, and driving value through digital transformation of the business.
“I am very excited to welcome Steve to lead Wendy Wu in Australia,” said Group CEO Joe Karbo, to whom Richards will report.
“His track record of growth is exceptional, and with Steve at the helm, I anticipate even stronger relationships with our trade partners, driving revenues through both consortia and independent retail agents.”