The agencies each receive $5000 in marketing funds, as well as consultancy sessions with marketing and advertising firms BMF and Amnesia.

Launched earlier this year, the competition invited agents to share advertising achievements with their peers and submit an entry detailing one of their most successful promotional campaigns for either Princess Cruises or P&O Cruises.

Temple Travel took the prize for the best P&O Cruises campaign for its use of the 'Cruise Day' sale concept across its associated agencies – Jetset Bowral and Campbelltown and Travelworld Campbelltown and Mt Annan.

A multi-channel approach, integrating social media with flyers made from the MyCCS website, introduced new cruisers to the cruise line, boosted sales, and ultimately wooed the judges, Carnival Australia said yesterday.

Carnival said Phil Hoffmann Travel Glenelg used a wide range of marketing methods to promote Princess Cruises, including advertising, seminars, strategic use of the MyCCS flyer program and some eye-catching, co-branded collateral.

Jenny Lourey, Senior Vice President of Carnival Australia, which operates P&O Cruises and Princess Cruises announced the awards at a Partnership Summit with top supporting agents on board Dawn Princess, and said the efforts of all agencies which entered the competition should be applauded.

"The competition entries really demonstrated the hard work agencies put into promoting the Princess Cruises and P&O Cruises brands," she said.