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Tourism Australia moves $180m advertising account

15 JUN: Tourism Australia has switched advertising agencies, it’s reported today.

Agency OMD will replace Carat in handling the tourism body’s $180m global media account.

The move is said to be part of a push to refresh and strengthen the Australia brand overseas.

Tourism Australia md Andrew McEvoy said that the end of the contract with Carat had created an opportunity to re-evaluate the tourism body’s approach to media.

"Tourism marketing is constantly evolving and the expiry of our existing global media services contract provided us with an opportunity to test the market again, in line with Tourism Australia’s long-term strategy and goals," he said.

He said Carat has done a great job over the past six years, including the rollout of the current global campaign, ‘There’s nothing like Australia’.

OMD will take over media buying and planning on 1 July.



 
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News in Brief for 22 May

GREEK CANCELLATIONS Europe low-fare carrier Ryanair has reportedly confirmed that it will cut 82 flights a week to the Greek holiday islands of Rhodes and Kos after local authorities allegedly failed to honour a joint summer marketing campaign with the airline.

STANSTED STRIKE Baggage handlers at London’s Stansted airport plan a series of strikes from this weekend after negotiations on shift changes broke down. The 150 workers are employed by Swissport, which handles baggage for Ryanair and a number of UK holiday airlines.

AIRLINE DENIES CUTS Air France-KLM denied plans to cut 5,000 jobs by 2015 through a voluntary redundancy plan, as reported by French daily Le Figaro. "For the moment there are absolutely no negotiations about possible job cuts, these are just rumours," a spokeswoman told reporters.

MEXICAN REVIVAL? Mexicana Airlines, which suspended flights for financial reasons in August 2010, may re-launch operations next month after Spanish hotel and air transport group Med Atlantica acquired 95% of the bankrupt carrier’s shares.

THAI SACKING The board of Thai Airways is reported to have sacked the airline’s chairman, with a spokesman saying he was "unable to work in unity with the strategy committee".