Changing tastes and influences are redefining how travellers choose their next adventure. MSC Cruises has revealed five key travel trends set to impact holiday planning in 2025 and beyond. From exploring cooler climates to chasing locations from blockbuster films, these trends are reshaping the way travellers decide where and how to journey.
Cooler destinations gain popularity
In 2025, travellers are opting for cooler climates over traditional sun-soaked hotspots. This trend, dubbed ‘coolcation,’ is driving holidaymakers towards destinations offering pristine natural landscapes. MSC Cruises is set to capitalise on this shift with new itineraries to Northern Europe and Alaska.
From 2026, MSC Poesia will sail weekly from Seattle, offering travellers the chance to explore Alaska’s rugged wilderness and cultural heritage. Meanwhile, Northern Europe itineraries, such as the Norwegian fjords aboard MSC Euribia or Baltic Sea adventures aboard MSC Poesia, offer breathtaking scenery and cultural riches.
Radical sabbaticals take centre stage
Workplace flexibility and sabbatical programs are fuelling the rise of ‘radical sabbaticals’—extended career breaks to travel. MSC Cruises’ World Cruise provides the ultimate opportunity for this trend, offering journeys across 50 destinations in up to 32 countries. Guests can enjoy extended port stays and explore cultural and historical highlights without the hassle of constant repacking. Departures for 2025 and 2026 are already available, with 2027 itineraries to be announced soon.
Set-jetting: holidays inspired by pop culture
‘Set-jetting,’ the trend of travelling to locations featured in films, books, or TV shows, continues to grow. MSC Cruises caters to this demand with itineraries to iconic destinations such as Dubrovnik, Croatia, featured in Game of Thrones, or the Middle East, where Mission Impossible was filmed. For fans of Sex and the City, MSC Meraviglia sails from New York, offering the chance to relive scenes from the show.
Culinary tourism leads the way
Food is no longer just part of the travel experience; it’s often the reason for it. Culinary tourism is booming, with travellers planning trips around unique gastronomic experiences. MSC Cruises delivers a feast for the senses with shore excursions to foodie hotspots like Italy, Spain, and Greece. Back on board, guests can indulge in diverse dining options, from Michelin-star-inspired menus to immersive culinary experiences like cooking workshops.
Elevated all-inclusive holidays redefine luxury
Travellers are seeking more refined and curated all-inclusive experiences. MSC Cruises’ Yacht Club offers an elevated version of traditional all-inclusive travel, with exclusive facilities such as private lounges, sundecks, and 24-hour butler service. Guests also enjoy premium amenities, including unlimited drinks, Wi-Fi, and access to a private beach at Ocean Cay MSC Marine Reserve in the Caribbean.
