AAT Kings has teamed up with the South Australian Tourism Commission to launch a new trade incentive aimed at inspiring agents to deepen their destination knowledge and boost South Australia bookings.
The Learn, Sell & Win rewards campaign is now live, offering participating agents the chance to win an unforgettable guided holiday through South Australia’s dramatic outback.
Running until 31 March 2026, the initiative is open to AAT Kings ALister travel agents who complete the South Australia Experts online training module and sell AAT Kings’ South Australia Guided Holidays. The top-selling agent during the campaign period will receive an 8-day, 7-night South Australian Outback Adventure for themselves and a guest — a prize that showcases the very product they’ve worked to promote.
Turning expertise into experience
The incentive is designed to align education with sales, motivating agents to not only build their South Australian knowledge but actively share that passion with clients. The winning agent will be determined by the highest total qualifying sales for tours departing between 1 January 2026 and 31 March 2027.
Ben Hall, CEO of AAT Kings, said the campaign is all about engaging the trade in meaningful destination storytelling.
“We’re thrilled to launch this new incentive with the South Australian Tourism Commission,” he said.
“The state has so much to offer travellers, and this program is designed to inspire agents to connect with the region and bring that energy to their clients. The more they learn and promote, the greater their chances of winning.”
Touring the top spots of a trending destination
Emma Terry, Chief Executive Officer of the South Australian Tourism Commission, said the initiative comes at the perfect time.
“With the Flinders Ranges & Outback recently named one of Lonely Planet’s top regions for 2026, we’re excited to showcase what makes our state so extraordinary,” she said. “AAT Kings tours beautifully capture South Australia’s coastlines, vineyards and red desert landscapes — and this prize is a chance for one agent to experience that firsthand.”
The winning agent must claim their tour by 31 December 2026. The campaign is supported by social media hashtags #AATKings and #MakeTravelMatter, encouraging agents to share their progress and engage with the broader trade community.
