WWE wrestler, John Cena, has partnered with the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) for its new tourism campaign, released on the back of the announcement that Abu Dhabi is welcoming all international vaccinated travellers, and those travelling from Green List countries, back to the Emirate, without the need to quarantine.
Following a teaser release last week, the full video was launched yesterday. The storyline finds Cena sitting in a private jet flicking through a magazine, and pondering the 14 hour journey ahead of him to his (unknown to the audience) destination, when he comes across a feature article “Abu Dhabi – The Time is Now”. Inspired to heed the call, and after the pilot deliberates over Cena’s entreaty to change course asap, Cena takes matters into his own hands, parachuting out of the jet onto the roof of the iconic Louvre Abu Dhabi.
The video showcases the birds-eye view of Cena’s journey through Abu Dhabi’s beautiful landscapes, world class attractions and legendary entertainment scene. A haven of year-round sunshine and a perfect place for winter sun, Abu Dhabi offers a world in one place – ideal for travellers looking to channel their wanderlust and create new memories. From dune bashing in the desert to unwinding on its pristine beaches, taking in its vibrant and contemporary art and culture scene, or exploring an array of family fun attractions and theme parks – there is a world of possibility to discover during a trip to Abu Dhabi.
