Accor will debut SO/Hotels & Resorts luxury brand in Australia, with a scheduled 2023 opening date for SO/Melbourne. The hotel will be located on the corner of William and Franklin Streets – a prime CBD position overlooking Flagstaff Gardens.
SO/Melbourne will feature 288 avant-garde guestrooms and suites, some with outdoor terraces, combined with exceptional signature services, social events and opulent experiences. The hotel will form part of a mixed-use development including 20,000sqm of office and co-working space.
Simon McGrath, Chief Operating Officer Pacific, Accor, says “The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the audacious and fashionable SO/ Hotel brand.
“SO/Melbourne will bring a bold and playful energy to Melbourne, blending the brand’s vibrant luxury services with the heart and soul of the destination. This flagship hotel will be the place to be seen to socialise, appealing to chic travellers and Melbourne’s savvy early adopters who are renowned for having their finger on the pulse.
“Guests today are looking for travel experiences that excite the senses and they want to stay in places where they feel connected to the heart of their destination. We look forward to opening this exciting flagship hotel in 2023,” concluded McGrath.
