Accor’s hotels across Perth and regional Western Australia are on track to surpass 2024 performance, with occupancy levels running well ahead of last year.
Accor—WA’s largest hotel operator with 23 properties statewide—currently reports occupancy in Perth’s ten hotels running 10 per cent higher for the remainder of 2025, with October tracking 25 per cent higher and November a remarkable 39 per cent above 2024 levels, propelled by strong leisure, corporate and group booking momentum.
Sports highlights lighting up local tourism
Major sporting events are proving pivotal. The Bledisloe Cup Test on 4 October is already driving bookings 14 per cent ahead of last year, while the Ashes Test in late November is generating unprecedented demand: overall bookings during the Ashes period are 57 per cent higher, with Friday and Sunday nights surging 61 per cent on average.
Accor Pacific’s Chief Operating Officer Adrian Williams said, “Perth is shaping up for one of its most dynamic years in over a decade, with the combination of international cricket, rugby, and growing corporate and leisure travel creating strong momentum. The Ashes is proving to be a major catalyst, not just for match-day bookings but for extended stays, with visitors looking to explore everything the city and surrounding regions have to offer. Similarly, the Bledisloe Cup is providing a strong springboard for October demand across both corporate and leisure markets.”
Regional WA enjoying strongest outlook in a decade
Regional Western Australia is experiencing its best year-end outlook in over ten years, with occupancy 11 per cent above 2024. Month-to-month growth is particularly pronounced: October up 34 per cent, November up 77 per cent, and December soaring an extraordinary 88 per cent year-on-year, as businesses, holidaymakers and leisure travellers converge across the regions.
Accor is well positioned to meet evolving demand, especially in the extended-stay sector.
“Extended stay is an increasingly important segment, especially in a state with such a strong resources and project-based workforce. Our The Sebel and Mantra brands combine apartment-style living with hotel services, making them ideally suited to both corporate and leisure travellers,” Williams noted.
He added that lifestyle hotels are energising a city already buzzing with cultural, sporting and business activity.
Against the backdrop of cost-of-living pressures, the strong demand across both Perth and regional Western Australia underscores the resilience of the state’s tourism and hospitality industry—and its growing global reputation as a must-visit destination.
