Princess Cruises has launched its first branded content trade campaign, ‘Why We Travel’, targeted to Australian and New Zealand travel agents and partners.
The content series features Princess Shoreside Team members sharing their own personal travel stories including the line’s own Key Account Manager, David Craven, who shared a video account of his days as an Assistant Cruise Director aboard Sapphire Princess.
The campaign has now been extended with Princess asking travel agents to submit their own travel experiences to go into the running to win one of 10 x AU$1,000 VISA Gift Cards.
“The last 18 months have been incredibly challenging, yet our valued Aussie and Kiwi travel partners have remained steadfast in their support, resilience and commitment to our industry,” said Princess Cruises sales and marketing director, Nick Ferguson. “In fact, this campaign was inspired by our travel agent community who’ve shared their own personal travel stories with me and our sales team on what travel means to them and how they can’t wait to travel once more. It was therefore timely to encourage others to share those stories on a platform for all to see.”
Agents can enter by visiting onesourcecruises.com.au to upload their ‘Why I Travel’ stories in fifty words or less, with an accompanying image, for the chance to win a share of $10,000.
IMAGE: Sky Princess – Princess Cruises
