A select group of Australian travel professionals has returned from an exclusive six-day famil in Taiwan, experiencing the country’s unique blend of tradition and modernity firsthand.
Hosted by Taiwan Tourism Administration and China Airlines, the trip highlighted Taiwan’s diverse appeal and seamless connectivity for Australian travellers.
A journey through Taiwan’s cultural and modern wonders
Representatives from ten leading Australian travel organisations, including Travel Managers, MTA, Wendy Wu, Railway Adventures, Renaissance Tours, Crooked Compass, Flight Centre Groups, American Express, MW Tours, and Planetdwellers Travel and Tours, participated in the famil.
Ganessan Suppiah, representative from Taiwan Tourism Administration, said the famil was designed to deepen industry knowledge of Taiwan’s attractions.
“Taiwan offers Australian travellers an incredible mix of experiences that many haven’t yet discovered,” Suppiah said.
The itinerary featured a balance of historic and contemporary highlights, including Lungshan Temple, Chiang Kai-shek Memorial Hall, Taipei 101 Observatory, and the Taoyuan Lantern Festival. Participants also experienced the efficiency of Taiwan’s high-speed rail system while travelling between destinations.
Famil highlights
Among the standout experiences for the group were:
- A visit to the colourful Rainbow Village in Taichung
- A hands-on Jiao Zhi pottery experience at Bantaoyao
- A scenic journey on the historic Alishan Railway
- Cherry blossom viewing at Yangmingshan National Park
- Exploring Taiwan’s renowned food culture, including the birthplace of bubble tea
A destination that exceeded expectations
Agents were particularly impressed by Taiwan’s efficient transport network, variety of attractions within close proximity, and warm hospitality.
“Taiwan exceeded all expectations with its perfect balance of cultural depth, natural beauty, and modern conveniences,” said Anika Kuruc from Travel Managers.
“The destination offers exceptional value for Australian travellers and a refreshing alternative to more familiar Asian destinations.”
Strengthening tourism ties
Taiwan Tourism Administration continues to focus on the Australian market, positioning Taiwan as a top choice for food lovers, culture seekers, and outdoor adventurers. With China Airlines providing direct connections between the two destinations, Taiwan is set to become an increasingly attractive option for Australian travellers.
