ALL Accor+ Explorer, Accor Plus’s paid annual loyalty membership, has added 10 Middle East countries to its network on its first anniversary. The expansion brings more than 150 hotels into the program, which now covers more than 1,400 participating properties across 30 countries.
Australia remains the program’s largest market. Members booked more nights there than in any other country over the past year.
Middle East hotels join network
From 1 October 2026, members can use eligible benefits at participating hotels in Egypt, Oman, Qatar, Saudi Arabia, Jordan, Pakistan, Bahrain, Kuwait, Lebanon and Iraq. The new properties include Raffles, Fairmont, Pullman and Mövenpick hotels.
Explorer launched in the United Arab Emirates earlier this year, the first time Accor Plus had operated beyond Asia Pacific. The program was also fully rolled out in Japan during the year.
Dining benefits now apply at more than 1,800 restaurants and 1,300 bars.
Accor Plus CEO Emilie Couton said members were looking for benefits they could use straight away.
“People continue to prioritise travel, dining and experiences that enrich their lives, while looking for meaningful benefits they can use straight away and recognition when they travel,” Couton said.
3.8 million room nights in first year
The membership has grown to more than 485,000 members, who booked more than 3.8 million room nights over the past year. After Australia, the most nights were booked in Indonesia, Thailand, Vietnam and Singapore.
Among the 15 destinations with the most member room nights, growth was strongest in mainland China at 41 per cent, followed by South Korea at 20 per cent, India at 18 per cent and Japan at 15 per cent. Outside Asia Pacific, room nights rose 46 per cent in France and 21 per cent in the United Kingdom. The figures compare October 2025 to September 2026 with the previous 12 months.
The most-stayed hotels in 2026 included Sofitel Sydney Darling Harbour, Swissôtel The Stamford in Singapore, Sofitel Bali Nusa Dua and Pullman Tokyo Tamachi.
For hotels, Accor Plus said room revenue from members rose by more than 20 per cent in the year to August 2026, and that members stayed five times as often as non-members.
Benefits and anniversary offer
Membership includes two free nights each year through Stay Plus, discounts of up to 50 per cent on selected stays through Red Hot Rooms, and 30 per cent off food and 15 per cent off drinks for up to 10 guests in Asia Pacific and the Middle East. Members also receive 15 per cent off stays at more than 5,000 Accor hotels worldwide, along with 30 status nights a year that unlock ALL Accor Gold status or help members progress to a higher tier.
Accor Plus estimates members receive, on average, three times their annual fee in value through stay and dining benefits.
The program’s partners include American Express in Australia, New Zealand, Singapore and India, as well as a new Visa partnership in selected Asian markets.
To mark the anniversary, eligible new members who join by 31 October 2026 will receive 3,000 bonus ALL Accor Reward points, worth €60 in redemption value.
