Back-Roads Touring has increased its loyalty rewards from 18 August 2026, lifting the returning-guest discount to $250 per person per tour and expanding multi-tour savings to as much as $350 per person per tour.
Repeat and multi-tour guests gain higher savings
Returning guests booking another Back-Roads tour now save $250 per person, up from the previous $150 per person. Guests booking multiple tours receive tiered discounts: $150 per person off each tour for two tours, $250 per person off each tour for three to five tours, and $350 per person off each tour for six or more tours.
Combined savings across the enhanced program can now reach up to $600 per person per tour. The new rates apply to new bookings made from 18 August 2026 onwards and are available to both returning guests and guests booking multiple tours in a single transaction.
Repeat business drives loyalty investment
Anna Fawcett, Back-Roads Touring general manager of global sales, said the increase follows a strong take-up of a loyalty campaign run in July. “Repeat guests account for 21 per cent of our bookings, while 20 per cent of our guests go on to book more than one Back-Roads tour,” Fawcett said. “When that many people continue to choose Back-Roads, it’s only right that we reward that loyalty.”
For agents selling small-group touring to mature and repeat travellers, the increased discounts give another incentive to promote multiple Back-Roads bookings within a single client relationship, particularly for clients likely to return to the brand across different UK and Europe itineraries. Advisors can confirm current offers and booking conditions through their local business development manager or the Back-Roads customer service team.
