The Beautiful Samoa Australian Roadshow will return in September 2026, bringing Samoa’s tourism industry to Melbourne, Adelaide, Sydney and Brisbane for four nights of trade engagement, destination updates and networking.
The free events will give Australian travel advisors an opportunity to connect with Samoa tourism representatives, strengthen their destination knowledge and learn more about the products and experiences available across the islands.
Four-city roadshow opens in Melbourne
The roadshow will begin in Melbourne on 7 September at the Crowne Plaza Hotel, before moving to Adelaide’s InterContinental Hotel on 8 September. The programme will then visit Rydges World Square in Sydney on 9 September and conclude at The Westin Brisbane on 10 September.
Each event will run from 17:30 to 20:30, providing advisors with an evening format designed to fit around the working day.
7 September 2026: MELBOURNE – Crowne Plaza (Spencer St) – Register HERE
8 September 2026: ADELAIDE – Intercontinental Hotel – Register HERE
9 September 2026: SYDNEY – Rydges World Square, 389 Pitt St, Sydney – Register HERE
10 September 2026: BRISBANE – Westin 111 Mary St, BNE CBD – Register HERE
Free registration and prizes for advisors
Attendance is free, with registered participants also entering the running to win a range of prizes during the roadshow.
The events are expected to provide a useful platform for advisors selling South Pacific holidays, particularly those looking to refresh their knowledge of Samoa and develop stronger destination recommendations for clients.
Face-to-face roadshows remain an important part of destination trade engagement, allowing tourism partners to present product developments directly and giving advisors the opportunity to ask questions relevant to their customers.
Samoa strengthens Australian trade engagement
The 2026 series reinforces Samoa’s focus on the Australian market and the role of frontline sellers in converting destination interest into bookings.
With events across four major state capitals, the roadshow will give a broad section of the Australian trade access to updated information and sales support ahead of future holiday planning periods.
For advisors, the return of the Beautiful Samoa Roadshow offers a timely opportunity to reconnect with the destination, build confidence in the product and bring new ideas into client conversations about Pacific travel.
