Launching first in London, Amsterdam and Paris, Booking.com’s pilot app, CityBook, is a responsive digital guide for cities that seamlessly combines inspiration, planning, navigation and experience all in one place.
CityBook will be fully focused on helping travellers once they have arrived in their destination, whether it’s by providing curated recommendations around things to do, showcasing local offers and discounts, or providing content to help travellers get a feel for the city to help them make decisions, all with the purpose to help Booking.com better understand what is most relevant for consumers in-destination. The CityBook products, content and features that consumers like best will then be rolled into the core Booking.com app, furthering Booking.com’s vision to help customers’ choice and simplicity throughout their entire travel journey.
Leveraging machine learning models that take into account a traveller’s location, the makeup of their group (family, couple or solo traveller) where they’re at in their trip (first day vs the last day of the trip), as well as the weather and real-time availability, CityBook makes contextually-based recommendations to help travellers get the most out of their trip, including how to get back to their accommodation from any spot in the city. The technology that powers CityBook brings together powerful trip research all into one place with instant recommendations, so there is limited need to plan extensively in advance.
CityBook is currently available in English for Amsterdam, London and Paris, with Tokyo, New York City, Berlin, Barcelona and Rome scheduled for launch over the coming months. Once available for a city, Booking.com customers with an upcoming booking will be invited to use CityBook for their upcoming trip.
