Bunnik Tours has revealed a new brand identity, marking a fresh chapter for the family-run small group touring specialist as it celebrates 30 years in operation. Originally launched as Marion Bunnik Travel, the company’s updated branding honours its legacy while embracing a contemporary look and feel.
A new era for Bunnik Tours
At the heart of the rebrand is a new positioning statement, ‘it’s who you go with’, reinforcing Bunnik Tours’ belief that the people you travel with are just as important as the destination. The updated visual identity also features a new logo lock-up with the tagline ‘family-run since forever’, reflecting the company’s heritage and approachable personality.
Joint CEO Dennis Bunnik said the brand refresh is designed to connect with a new generation of travellers while remaining true to the company’s core values.
“This isn’t just a business to us – it’s our name, our passion, and our legacy. Travel is deeply personal, and we’ve always believed it’s the people you travel with who make a journey truly unforgettable,” Bunnik said.
Bringing the brand to life

The rebranding, developed in collaboration with Town Square, includes a distinctive ‘Bunnik hug’ visual element derived from the company’s logo, symbolising its personal and empathetic approach to travel.
Destination photography will also feature images captured by team members, tour directors, and customers, ensuring an authentic and uniquely recognisable visual style for Bunnik Tours.
Town Square founder Danielle Moeller said the new brand identity highlights the connections and stories that make travel memorable.
“Bunnik Tours isn’t just another travel brand – it’s a family with a genuine passion for creating meaningful travel experiences,” Moeller said.
A new direction with a familiar heart
The refreshed brand identity will be rolled out across print, digital, social, and radio, ensuring a strong and consistent presence in the market while maintaining the authentic, hands-on approach that has defined Bunnik Tours for three decades.