BYRDLI, an Australian travel commerce platform, has launched a campaign with Hawaiʻi Tourism Oceania that turns creator-led content into a directly bookable Oʻahu itinerary, moving beyond a standard destination marketing campaign into a measurable booking channel.
Campaign links creator content directly to bookings
The Space Between follows travel filmmakers Erin Roche and Jackson Rule of The Way To Wherever on a journey from Waikīkī to Oʻahu’s North Shore, focused on local culture, food and community experiences rather than a standard attraction checklist. Their existing BYRDLI Travel Club has been curated into a dedicated, bookable Oʻahu itinerary featuring their recommended stays and experiences, allowing audiences to move directly from the content into booking their own trip.
Darragh Walshe of Hawaiʻi Tourism Oceania said the campaign aims to encourage deeper visitor engagement with the destination. “We want visitors to arrive with curiosity and respect, to support local businesses and communities, and to leave with a deeper understanding of what makes Hawaiʻi so special,” Walshe said.
Platform offers destinations bookings attribution
Vanessa Richards, BYRDLI’s co-founder and chief executive, said the model gives destination partners visibility into actual travel outcomes rather than just content reach. “Destination marketing shouldn’t have to stop at inspiration. When someone sees a story that makes them want to travel, we should make it easy for them to act on that feeling,” Richards said.
The campaign’s Travel Club will remain live beyond the initial campaign period, giving Hawaiʻi Tourism an ongoing booking pathway tied to the content rather than a time-limited promotion.
For destination marketing organisations and tourism boards, BYRDLI’s model offers an alternative to traditional influencer marketing by directly linking creator content to attributable bookings, room nights and revenue, potentially relevant for suppliers considering creator partnerships that generate measurable commercial outcomes rather than reach-based metrics alone.
