Today is the final edition of Travel Monitor for 2020. We’re all looking forward to a relaxing festive season, aiming to recharge and have some fun ahead of a new year and new start in the Aussie travel industry in 2021.
Like all of our friends and colleagues, both within the industry and outside the industry, the Travel Monitor team has not escaped entirely unscathed in 2020. As independent small publishers, writers and editors, we have also been hit by loss of revenue through rapidly dwindling advertising since the start of the pandemic. Our counterparts in both consumer publishing (print and digital) and our competitors have all been doing it tough, and congratulations to everyone who has managed to stay in business and deliver travel news and stories. But, thanks to JobKeeper and JobSeeker we were determined to keep bringing you the most up-to-date and relevant news, every day, to help you navigate your own businesses in these difficult times.
You may recall, back in April 2020, we wrote a piece entitled The Plain Truth – why international travel won’t resurrect any time soon. Our story attracted many reads and countless shares, and stirred up conversations about the future of travel in Australia for the remainder of 2020. We take no comfort in the fact that our hypothetical scenario has become the reality but, to its credit, the Aussie travel industry quickly accepted that stark, and sobering, truth and came together to manage the fallout.
Turning attention from international travel to domestic travel has meant a crash course for agents and tour operators alike. We’d like to say ‘well done’ for embracing such significant and rapid change, in the face of both personal and professional hardship, to stay afloat and remain viable in this industry.
We would also like to heartily thank you all for your continued support of Travel Monitor via readership, engagement, insight and the supply of the very latest news during the past eight months, in particular. Thank you to those travel operators, suppliers and tourism organisations – specifically Luxperience, Papua New Guinea Tourism Promotion Authority and Northwest Territories Tourism – who have supported Travel Monitor with editorial and advertising campaigns, despite very limited budgets or scope for ROI. Many, many thanks!
Whether you celebrate Christmas or not, are holidaying in your home state or interstate or staying at home, whether you are planning to put your feet up or gather with friends and families … we wish you the very best of the season.
Be happy, stay safe and we look forward to being back together again in a new year – 2021 – here’s hoping it’s a good one!
THE TRAVEL MONITOR TEAM