Centara Hotels & Resorts has recorded an exciting past twelve months, revealing its expansion and development plans for 2020 ahead of this year’s World Travel Market (WTM) in London.
The last 12 months have been an exciting period for Centara, which is currently midway through a strategic five-year development plan that will see its global portfolio grow to over 130 hotels in more than 15 countries by the end of 2022.
The company is also implementing several important projects to improve all areas of its business, from technological upgrades to new brands.
Centara is currently undertaking a significant expansion of its domestic portfolio, recently celebrating the opening of the 145-key Centara Sonrisa Residences & Suites Sriracha, on Thailand’s Eastern Seaboard. It has also added three hotels in the attractive Mai Khao Beach area of Phuket; the 22-pool villa Maikhao Dream Villa Resort & Spa has joined the Centara Boutique Collection, the 142-key Maikhao Hotel is now managed by Centara, and the brand new, 280-key Centra by Centara Maikhao Resort Phuket is scheduled to open in 2024. Centara Ao Nang Beach Resort & Spa Krabi, which is the only branded resort on Ao Nang Beach, opened its doors in October. COSI Pattaya Naklua Beach will start welcoming guests this November.
The group recently signed a joint venture agreement for its inaugural property in Japan: the 515-key Centara Grand Hotel Osaka, which is scheduled to open in mid-2023. Centara made its 2019 debut in Qatar with the launch of the 292-key Centara West Bay Residences & Suites Doha. Following an agreement with the same owner, Centara will add two more properties in Doha: The B Premiere Hotel, an 85-room property under the Centara Boutique Collection which will open early next year, and the 167-key Centara Al Bustan Hotel Doha, which is under construction and due to open in 2021.
Southeast Asia is also a key area of expansion. Centara recently signed an MoU to manage six properties in Myanmar, including the 95-key Centara KMA Resort Inle Lake, which was the first to be signed and will start welcoming guests in early 2020. In Laos, the company has sealed management agreements for three new properties with a combined total of 216 keys, including Centara Grand and Centra by Centara hotels in Luang Prabang and COSI Vientiane Nam Phu. These are in addition to Centara Plumeria Resort Pakse, which is scheduled to open in 2020. Finally, Centara has revealed plans for a significant expansion of its portfolio in Vietnam, with the goal of opening at least 20 new hotels nationwide in the next five years.
In October 2019, Centara began the rollout of its new global advertising campaign, titled “The Place to Be”, which is derived from the company’s unique and inimitable brand DNA of Thai Family Values and the associated values of Caring, Sharing and Belonging.
IMAGE: COSI Pattaya
