Collette is reinforcing its premium brand positioning in the Australian market with the release of a new video and accompanying Collette University training module. These tools are designed to help travel advisors clearly communicate the premium value of a Collette tour and challenge lingering myths about guided travel.
The new video highlights the curated, worry-free experience Collette has delivered for over a century and is tailored to support agents in confidently positioning Collette’s offerings as more than just a tour—it’s a seamless, immersive journey from start to finish.
“We are consistently listening to the feedback of travel agents and their clients,” says Jaclyn Leibl-Cote, President and CEO of Collette. “The modern traveller expects thoughtful itineraries and peace of mind every step of the way. That’s exactly the premium experience we deliver.”
Key features of the Collette premium experience:
- Locally driven tour development
With in-destination teams and strong local connections, Collette designs culturally rich itineraries that go beyond the guidebook, offering immersive experiences, ideal pacing, and meaningful engagement with local communities. - Peace of mind with a cancellation waiver
Collette’s always-included Cancellation Waiver allows travellers to cancel for any reason up to 24 hours prior to departure and receive a full refund (minus deposit) in their original form of payment. - Seamless transport from home to destination
Every journey includes round-trip flights, in-destination transfers, 24/7 emergency support and Collette’s signature Private Sedan Service, ensuring guests are looked after from beginning to end. - Financially independent and traveller-focused
Collette’s financial strength means decisions are made in the best interest of the traveller, including the ability to issue cash refunds during global disruptions. - Guaranteed departures for greater confidence
With departures guaranteed regardless of materialisation, travel advisors and clients can book with confidence.
The new video is now live and available on the Collette University learning platform, providing agents with an easily accessible resource to better understand and promote Collette’s premium offering.
Watch the video here.
