Outrigger Enterprises Group has announced the brand’s official name change to Outrigger Hospitality Group, a move the Group says provides brand clarity and structure for the strategic growth of its domestic and international collection.
Three core categories under Outrigger Hospitality Group include its Premier Beachfront Resorts in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives; its “by Outrigger” branded locations and its third-party managed properties. The new structure also delivers opportunities for Outrigger Hospitality Group to impart its extensive retail, development and management expertise.
“The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company’s 70-year legacy of hospitality with a brand strategy centered on delighting today’s modern, conscious traveler,” said Jeff Wagoner, president and chief executive officer. “Our objective under this new name is simple: to be the premier beach resort brand in the world.”
Outrigger Hospitality Group is already moving forward with executing major developments including a $200 million Waikiki modernisation masterplan over the next two to three years, incorporating the transformation of the flagship Outrigger Reef Waikiki Beach Resort and opening of the new Voyager 47 Club lounges. Outrigger’s beachfront properties in Asia Pacific will also undergo a refresh of their appearance and/or amenities.
Also new for 2019 is the debut of Outrigger’s first lifestyle hotel, Waikiki Beachcomber by Outrigger – which underwent a $35 million full makeover and now offers a modern Waikiki vibe with cutting-edge design and local artwork from Zak Noyle, Vince Lim and Abigail Romanchak. On-property restaurants include the stylish Hawaiian Aroma Caffe and award-winning Maui Brewing Company.
Additionally, Outrigger recently acquired the 38-acre oceanfront Maui condo resort Honua Kai Resort & Spa’s on-site resort rental program interests, and is making strides with new activities as part of its ocean conservation initiative, OZONE (Outrigger’s ZONE) focused on protecting the coral reefs and oceans surrounding the Outrigger Resorts properties in iconic beach destinations.
IMAGE:Waikiki View Guestroom @ Waikiki Beachcomber by Outrigger
