In July 2020, Australian sustainable hospitality company Crystalbrook Collection launched a give-back campaign via their website, pledging to donate $5 from every booking made online to mental health and wellbeing support organisation, Beyond Blue.
The initiative has raised more than $26,000, which Beyond Blue says will directly assist more than 552 people seeking mental health support.
Beyond Blue is a leader in providing information and support services to help everyone in Australia achieve their best possible mental health. Founded by Jeff Kennett and Chaired by The Hon Julia Gillard AC, the not-for-profit agency responded quickly to providing increased services to address the needs of Australians during the COVID-19 pandemic.
Geoff York, Chief Executive Officer for Crystalbrook Collection, said: “We saw how severely the travel and hospitality industry was affected … our industry is not alone in these hardships and we saw our partnership with Beyond Blue as an important lever to support the mental health of all Australians.”
During 2020, Beyond Blue received a 42% increase in calls to the support service.
The Beyond Blue Support Service is available via phone 24/7 on 1300 22 4636 or via beyondblue.org.au/get-support for online chat (3PM – 12AM AEST or email responses within 24 hours).
