Destination NSW has launched a new marketing campaign to reinvigorate tourism in the state after the summer bushfires.
Now’s The Time To Love NSW is a rally cry to stay ‘local’, buy ‘local’ and post photos and videos of our favourite places with the hashtag #LoveNSW. The social media-led marketing campaign will utilise user-generated content to encourage Australians to get away and give back.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said that the new campaign was focused on reminding travellers about all the amazing experiences on offer in Australia’s number one holiday destination.
“The prolonged drought and unprecedented bushfires have broken our hearts and had a devastating impact on thousands of operators in our beautiful state,” Minister Ayres said.
“That’s why now’s the time to love NSW – we need to show the world that our many spectacular sights and experiences are in great shape, and they’re welcoming visitors right now,” Ayres said.
Joining the #LoveNSW movement is easy:
1. Take a #RecoveryWeekend in NSW
2. Capture a photo in an iconic and inspiring NSW location, framed by your
hands in a heart shape
3. Share the photo on social media with the hashtag #LoveNSW
